Have you ever seen an opera singer shatter a wine glass simply with their voice, the same force behind this phenomenon can also make bridges wobble alarmingly — this force is called resonance and it can have a major input in ad effectiveness too. To understand the value of resonance in ad effectiveness, we have
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She Runs It has announced the 2023 winners for its Changing the Game Awards. The honorees were selected for contributions across four different categories: Brainwave: Changing the way a brand or product is marketed Paradigm Shift: Changing the way a customer segment or target audience is approached Quantum Leap: Changing the way an organization is
The FIFA Women’s World Cup tournament has been a bonanza for advertisers to showcase their messages on the field before record-breaking audiences. VOZ Total TV numbers for Saturday night’s quarterfinal game showed that more than 4 million tuned into the game itself, with another 945,000 watching the pre-game programming and 762,000 watching the post-game programming.
IPG Mediabrands’ UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys. Dubbed “Shoptimizer” (see screenshot above), UM claims it is a “first-of-its-kind” for the ad industry, and disclosed results of a test phase of various commerce
Clients that tested Shoptimizer saw between 12% and 15% lift in incremental sales Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the
Proposed legislation could shield children and teens from potentially dangerous online content, but may come at the price of their data privacy and access to information. Two bills that propose new guardrails for children’s and teens’ safety in digital spaces are going to a vote in the US Senate. It’s a major development in young
In its fifth year, the select group of advertising, marketing and media insiders launches a thought leadership series aimed at tackling the biggest industry challenges and showing how creativity can drive brands’ growth. On July 18, Ad Age and Meta convened on the 47th floor of Meta’s brand-new New York headquarters at 50 Hudson Yards
Here in the UK, we at UM use the opportunity of Impact Day to support charities and causes close to our hearts – charities we work with across the year in various capacities. But on this particular day that work feels extra special because we know we’re doing it along with thousands of colleagues around
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the retail media landscape and its
From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream. While Meta’s rollout of Threads was an overnight success, the tech company now faces the challenge of maintaining momentum by balancing brands’ desires while nurturing a distinctive and engaging