Prime Video is one of the only remaining streaming services that remains off-limits for advertisers—but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both Disney+ and Netflix added ad tiers in the last year, and Amazon’s own free, ad-supported platform Freevee recently proved with megahit Jury Duty
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All eyes continue to be on Hollywood. This week, the Writer’s Guild of America (WGA) enters its seventh strike week and there’s a possibility that actors may join them. Last week, Sag-Aftra authorized a strike should negotiations break down and the current contract with the Alliance of Motion Picture and Television Producers (AMPTP) expires on
Here’s what brand marketers need to know about Apple’s ground-breaking ‘spatial computing’ device, according to IPG Media Lab’s Richard Yao. On Monday, Apple unveiled its long-anticipated immersive headset device, Vision Pro, at its annual WWDC developer conference. The device, which resembles a futuristic set of ski goggles, allows users to view digital content on top
May’s ad placement of the month is UM’s SEEK-Ret campaign in partnership with Paramount Mediaweek’s Ad Placement of the Month examines submissions of creative and clever placements over the past few weeks. This month agencies have impressed with a diverse range of channels from TV, out-of-home street art, radio, online and social media. May also
The UM Worldwide chief strategy officer speaks to LBB’s Tom Loudon about Cannes, marketing data, and her decision to swap careers in her mid-20s If you ask her, Jocelyn Tse will tell you she has a hidden agenda. “I try to use my strategy experience to facilitate creative work, especially with the focus being placed
A record fine for Meta will have landmark consequences for marketers on both sides of the Atlantic. The EU has fined Meta €1.2bn for a breach of data protection laws, the largest such fine on record. The fine was levied as a result of Facebook’s transfer of user data from the EU to servers in
Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2023 with our Honoring Creative Excellence package. AANHPI Heritage Month 2023 has seen a multitude of brands showing up to celebrate Asian cultures and communities. Nami Soejima, UM Worldwide “I believe the conversation has shifted from tackling anti-Asian hate to celebrating its culture
UM says its “2022 momentum” included more than 150 account wins across the globe, among those were GrubHub, Pernod Ricard, New Balance, Whirlpool and Reebok. But the big news for UM Media in 2022 was the expansion of its scope for Amex to support 25 markets, expanding beyond planning and buying to global measurement, analytics,
Good afternoon from New York. We’re entering week three of the Hollywood writers strike and there’s been no progress. The studios have moved on to the directors, while the writers are pinning most of the blame on Netflix. The strike has already had a material impact on the business. One of the largest owners of
UM has appointed new U.S. leaders under CEO W. Joe DeMiero, who took over U.S. operations of the IPG Mediabrands agency at the start of 2022. The appointments include recently hired executives Grant Ogburn as chief growth officer; Myia Thompkins as chief strategy officer; Preston Larson as chief planning officer and Brendon Volpe as chief