UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with
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Roku and UM today announced an exclusive measurement partnership to provide the IPG Mediabrands agency with linear TV viewership data for over 35 diverse-owned media networks in the hopes it will accelerate advertiser investment. Because of limitations in panel-based measurement, such as panel size and the cost for networks to implement it, small and young
Consumer data privacy and protection are at the heart of growing concerns around OpenAI’s wildly popular ChatGPT and similar AI programs. Now, the pressure is mounting on lawmakers across the globe. Europe’s preeminent data protection authority, the European Data Protection Board (EDPB) announced last week that it’s assembling a task force focused on ChatGPT, the
This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. The first quarter was chock full of uncertainty for publishers across the board when it came to how
Seeking comfort in memory is an innately human trait, and it’s something we’ve been doing for eons. Even Odysseus used memories of home to get through tough times. Our modern trials and tribulations may not be as trying as the Trojan War, but it’s been a rough few years for lots of folks. And in
The Interactive Advertising Bureau’s annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year’s digital content event, taking place May 1-4, in-person attendees will be able to remain seated in a single venue. The May 3
Washington state is on the brink of enacting a sweeping law that would upend how businesses collect, share and sell consumer health-related data. A Washington state bill designed to establish new privacy protections for consumer health data passed this week in the state Senate by a 27-21 vote after advancing through the House. The development
Advertisers are increasing their spending on TikTok, despite the threat of an imminent US ban of the Chinese-owned viral video app over national security concerns. Advertising on TikTok in the US grew by 11 per cent in March, with companies including Pepsi, DoorDash, Amazon and Apple among the top spenders, according to data from app
Just a few weeks ago, Sasha Savic was appointed Global Chief Executive Officer of UM, a global media agency network of IPG Mediabrands. Sasha, an IPG alumnus, focused in our Legends & Leadership conversation on his vision for the agency’s global growth, reflecting on “why we’re in this game” and “purposeful ideas that contribute to
This post is about the future, but it begins in the not-too-distant past. For me, it began 50 years ago when I first began reading Marshall McLuhan as a Junior High student in the Bronx. It picks up a decade later, when I started covering media as a reporter for Adweek in the early 1980s
