For years, marketers were laser-focused on their paid media strategies for social media platforms like Facebook and Instagram. What started as a playbook from direct-to-consumer brands looking to quickly acquire new customers and continue to scale became a standard practice for major marketers. Of course, the paid media landscape has dramatically changed in recent years
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Hollywood writers are going on strike. The Writers Guild of America (WGA) announced late Monday night that its 11,500 members would stop working Tuesday – a decision the union’s board came to unanimously, per a tweet sent by the group’s western chapter. The decision came after six weeks of ongoing negotiations between WGA and the
The rate-card cost of placing an ad in Vogue ranges from £15,000 to £160,000. However, we learned this week, the editor-in-chief of British Vogue may sometimes need convincing to take your cash. In a Radio 4 interview to highlight his magazine’s disability-focused May edition, Edward Enninful disclosed his role in dispensing with creative from major
UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with
Roku and UM today announced an exclusive measurement partnership to provide the IPG Mediabrands agency with linear TV viewership data for over 35 diverse-owned media networks in the hopes it will accelerate advertiser investment. Because of limitations in panel-based measurement, such as panel size and the cost for networks to implement it, small and young
Consumer data privacy and protection are at the heart of growing concerns around OpenAI’s wildly popular ChatGPT and similar AI programs. Now, the pressure is mounting on lawmakers across the globe. Europe’s preeminent data protection authority, the European Data Protection Board (EDPB) announced last week that it’s assembling a task force focused on ChatGPT, the
This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. The first quarter was chock full of uncertainty for publishers across the board when it came to how
Seeking comfort in memory is an innately human trait, and it’s something we’ve been doing for eons. Even Odysseus used memories of home to get through tough times. Our modern trials and tribulations may not be as trying as the Trojan War, but it’s been a rough few years for lots of folks. And in
The Interactive Advertising Bureau’s annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year’s digital content event, taking place May 1-4, in-person attendees will be able to remain seated in a single venue. The May 3
Washington state is on the brink of enacting a sweeping law that would upend how businesses collect, share and sell consumer health-related data. A Washington state bill designed to establish new privacy protections for consumer health data passed this week in the state Senate by a 27-21 vote after advancing through the House. The development