If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But
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Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D.C.-based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. … “While these changes would certainly drive disruption to current practices, they are also changes that are
The popularity of content creators and social commerce is increasingly driving momentum for livestream shopping — sort of an update on the QVC days of shopping channels. But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate
Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the Supreme Court this week. And while a ruling is not expected until summer, at the earliest, there are some potential consequences that marketers should be aware of. … The
In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Nearly three years into this role, Garcia is seeing privacy restrictions in the U.S. again tightening in 2023 as states begin rolling out their own consumer protection laws. At
Introducing the Ad Age Super Bowl Amp Meter: Insiders weigh in on the best spots from the Big Game At Ad Age it’s become a well-worn cliché to say the Super Bowl is our Super Bowl. As with the Big Game, ad world Monday morning quarterbacking begins almost immediately after the final whistle and continues
A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads. I was wrong. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge. “It’s
Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. There are a variety of reasons for this: host-read ads are still king in the medium, not all podcast
Every day, working moms balance the needs of their families at home and their teams at work with compassion and grace, while also finding the time to honor their authentic selves. This is no easy feat. Each year, She Runs It honors mothers who skillfully navigate the complex responsibilities of business, leadership, advocacy and kids.
Are we seeing a fundamental shift in search? What implications could this have on search advertising? Google has announced an AI chatbot, Bard, to rival the wildly popular ChatGPT. The program, which is built on the tech giant’s LaMDA conversational technology, is currently being tested by a select group of users, with plans to be
