If consumers knew how companies use their data, would they think it’s fair? That’s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday. Platforms may ask consumers
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With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S. has lagged behind regulating consumer privacy compared to
The most-downloaded app in the US in 2022, TikTok now has over a billion global users. Its draw is stronger than ever among consumers. At the same time, however, scrutiny of the app – which is owned and operated by Chinese technology firm ByteDance – is reaching a fever pitch. … While not all experts
Interpublic Group of Cos. agency UM has appointed Sasha Savic global CEO, taking him back to the agency that started his advertising career in the Czech Republic in 1993. “I started with them in Eastern Europe when I had a war in the country where I’m from, so I got a chance from them to
Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan. UM has appointed Sasha Savic as global chief executive. Savic joins from EssenceMediacom US, where he recently served as global chief innovation officer. He was the CEO of Mediacom US for nearly a decade, during which the agency reported nine
IPG media agency UM has appointed Sasha Savic Global CEO. He will report to Mediabrands Global CEO, Eileen Kiernan, who was in the UM role before being promoted last summer. Most recently, Savic was the Global Chief Innovation Officer at EssenceMediacom after serving as U.S. CEO at MediaCom for nearly a decade. GroupM announced it was merging
Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end. Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy. But
As we kick off Black History Month 2023, top agencies share how they’re celebrating Black culture and art, championing Black talent and investing in Black creatives this month and all year long. … UM Worldwide To celebrate Black History Month, UM will be hosting ‘Ginger & Soul’ as part of our ‘Real Talk’ panel series
Ahead of Data Privacy Day tomorrow, experts across the privacy and media space explain what makes this moment in time so crucial for consumers, advertisers and publishers. An annual observance that aims to raise awareness about data protection and privacy issues and promote consumer privacy rights, International Data Privacy Day falls tomorrow, Saturday, January 28.
Media agency UM has won media agency of record for the ACT government after a highly competitive tender process. UM’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content services as required. Brett Elliott, managing director government at UM Canberra, said his team was
