The United States Department of Justice has moved forward with a lawsuit that seeks to force Google to divest a significant chunk of its advertising business, a move which would have huge knock-on effects on the advertising industry. The lawsuit, filed on Tuesday (Jan. 24), argues that Google has “corrupted legitimate competition” in the ad
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Live events just recently returned as a revenue stream for publishers after the pandemic wiped out any chance for convening people together in-person. But now in the midst of an economic downturn, which has strangled advertising budgets, experiential ad revenue is once again at risk as advertisers get cold feet about pledging high-dollar budgets months
At this time last year, marketers expected the Super Bowl to be even more important than usual for 2022 as live events like the Golden Globes and the Grammys had been off the air or postponed. That’s not the case this year, as the Golden Globes returned to NBC last week (with ratings reportedly down
When it comes to privacy compliance, who you work with matters. Advertisers that fail to do privacy-focused due diligence on their media and data partners could easily find themselves at the center of a PR crisis (no bueno) or looking down the barrel of a lawsuit (realmente no bueno). And as privacy laws come into
When it comes to the changing TV landscape, marketers are crying ad tiers of joy. The days of streamers shunning marketers and gatekeeping massive subscriber audiences are over. Instead, SVOD subscriptions are declining, according to a Q3 analysis by Kantar, and growth is coming from platforms that have a combination of both SVOD and AVOD/FAST
The tech industry has been through a rough patch of plunging stocks and massive layoffs in recent months. But you wouldn’t have known that walking the floor at last week’s CES conference here. After a fully virtual show in 2021 and a largely hybrid one last year, CES 2023 presented a concerted push for returning
Innovation experts from UM’s IPG Media Lab look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2023 in this “Future of” video series. Watch the videos on Campaign.
Vice Media Group is hoping to sell advertisers on its Twitch content starting this month, focusing first on its gaming-centric, interview-style show, “Good Game,” on its six-month-old Refinery29 channel. The publisher will co-sell pre-, mid- and post-roll ads, branded content and product placements alongside Twitch’s sales team with deals being priced as high as several
It’s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement. That’s in large part why both holding companies and independent agencies have rushed to grow their commerce media units — it’s a new vein of
A year ago, global beauty brand Lush walked away from Instagram, Facebook, TikTok and Snapchat, stating that they were “becoming exasperated at the business practice behind these platforms.” In particular, they felt social media platforms were basically the antithesis of everything Lush stands for: wellbeing, self-care, kindness and being good to yourself and others. In
