The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of
News
As part of Adweek’s ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone’s mind, other topics
Epic Games settled a lawsuit with the Federal Trade Commission (FTC) on Monday in which the games developer will pay $520 million for violating children’s privacy and tricking consumers into making purchases on Fortnite. … Arielle Garcia, chief privacy officer, UM: This fine is the latest in a slew of enforcement actions related to privacy
Amie Owen, head of shopper marketing for UM Worldwide, joins the CPG scoop in this pre-holiday edition. Amie talks about her two decades of shopper experience, and how she brings a teacher’s lens to the hot world of commerce media as new consumer behaviors continue to shape the space. Amie, Risa, and Jennifer also discuss
It’s not exactly a miracle on 34th Street, but you could validly call it a miracle one block over where IPG Mediabrands’ UM unit is headquartered. This morning the agency announced its “Dear Santa” branded entertainment documentary promoting the United States Postal Service’s “Operation Santa” program, has been picked up as a six-episode series by
Santa Claus is coming to Hulu. On Monday, global media agency UM and indie development and production studio Traverse32 announced that Dear Santa, The Series, a six-episode spinoff of the agency’s award-winning Dear Santa documentary, is coming to Hulu. Like the documentary, the series focuses on the United States Postal Service’s Operation Santa program. Each
The branded series, created by UM, will be a six-episode spinoff of Dear Santa documentary, which premiered in 2020. Two years ago, the United States Postal Service (USPS) teamed up with IPG mediabrands’ global media agency UM to create a documentary called Dear Santa, highlighting the Postal Services’ annual Operation Santa holiday initiative, in which
If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. IPG’s UM has quietly been active in the shopper marketing space since 2013, forming UM Shopper with one employee: Amie Owen. The media agency is now morphing
As we close the books on another year, it’s time to take a closer look at the major themes that defined these past 12 months, from the highs to the lows and everything in between. … “The proliferation of ads in previously ad-free environments is a notable trend that kicked into high gear in 2022,”
