News




It’s not exactly a miracle on 34th Street, but you could validly call it a miracle one block over where IPG Mediabrands’ UM unit is headquartered. This morning the agency announced its “Dear Santa” branded entertainment documentary promoting the United States Postal Service’s “Operation Santa” program, has been picked up as a six-episode series by

Click here to read more


Santa Claus is coming to Hulu. On Monday, global media agency UM and indie development and production studio Traverse32 announced that Dear Santa, The Series, a six-episode spinoff of the agency’s award-winning Dear Santa documentary, is coming to Hulu. Like the documentary, the series focuses on the United States Postal Service’s Operation Santa program. Each

Click here to read more


The branded series, created by UM, will be a six-episode spinoff of Dear Santa documentary, which premiered in 2020. Two years ago, the United States Postal Service (USPS) teamed up with IPG mediabrands’ global media agency UM to create a documentary called Dear Santa, highlighting the Postal Services’ annual Operation Santa holiday initiative, in which

Click here to read more




Marketers are touting value more this holiday season with fixed prices and ongoing sales as inflation continues to make shopping more difficult for consumers this year. … “We’ve seen more advertisers addressing inflation in their ads in Q4, but it remains to be seen if that will continue into Q1 or is just a holiday

Click here to read more


Advertisers looking to achieve the optimal reach for their linear TV campaigns should put 40 to 45 networks on their buy, a new analysis by Comcast’s Effectv found. … “While we know that streaming advertising is a necessary complement to linear TV, TV is still the foundation of successful multi-screen campaigns today,” said Evy Galiatsatos,

Click here to read more


UM US (Global Headquarters)
Privacy Overview

Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Online Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above:

You can adjust all of your cookie settings by navigating the tabs on the left hand side.