UM, the global media agency network of IPG Mediabrands, undertook its fifth Impact Day on Thursday 22 July. This is an annual fixture in which UM commits its resources to serving the community, and 2022 marks the first year it’s been held in-person since before the pandemic. In all, 120 UM regional offices in 50
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Google will allow nongaming app developers to offer European users a rival payment option on its Android operating system, the company announced via its blog post. Although a change previously resisted by the company, this move by Google comes after the European Commission, the government body of the European Union, passed the flagship Digital Markets
Brand safety ad-tech firm Zefr is buying Adverif.ai, an Israeli artificial intelligence company that uses tech to identify misinformation, the companies announced today. Terms of the deal were not disclosed. … Joshua Lowcock, global chief media officer at UM Worldwide, said the tech would be particularly useful if ad buyers can transact against it, especially
R/mileycyrus. r/mensrights. r/daftpunk. r/floridaman. These are the subreddits where, for one reason or another, Reddit doesn’t appear to allow advertising, according to a third-party tool. The results, pulled from the 2,500 most popular subreddits run through an API called Pushshift, show that despite spending the last decade courting advertisers and trying to address brand-safety concerns,
The European Parliament has passed into law the Digital Services Act, a regulation that aims to rein in big tech by curbing the spread of illegal content and disinformation on social media platforms in Europe. The DSA aims to limit how big tech collects data, as well as ban ads targeted at children and based
As digital advertising enters its third decade, advertisers are still spending millions funding spammy “made for advertising” sites and disinformation, a new report finds. Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites—7.8% of the programmatic budget
Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports. … The reported concession comes at the same time when Google remains in Europe’s crosshairs. There, the Digital
Though a new draft order from the Irish Data Protection Commission takes aim at Meta’s cross-national data transfer practices, all businesses with an international presence could face new pressure to reform. Europe could see Meta-owned Facebook and Instagram disabled in short order due to a crackdown by Ireland’s privacy regulators. A draft decision by Ireland’s
Suntan lotion brand Piz Buin is highlighting the dangers of sun exposure with an innovative ad that uses UV lighting to demonstrate the damage that can be done to skin when it’s unprotected. … It’s a collaborative effort between agency UM and out-of-home (OOH) specialists Rapport. Enyi Nwosu, chief strategy officer at UM London, added:
Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures — some of which have already banned abortions. At the same
