In light of the US Supreme Court’s historic decision to overturn Roe v Wade – the landmark 1973 decision that legalized abortion across the country – the ad industry is inheriting a new set of data privacy responsibilities, writes UM Worldwide chief privacy officer Arielle Garcia. Read more on The Drum.
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From reviewing data practices to vocally supporting the right to abortion in brand messaging and internal policies, there are many ways brands should take a stance in post-Roe America. The Roe v. Wade fight is at the intersection of culture and technology, something most brands strive to understand and engage with, even if they don’t
Episode Details: Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago. Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach
Roe was fundamentally a privacy ruling. Its reversal has far-reaching implications not only for healthcare and the right to choose, but also for consumer privacy of all kinds, per leading experts. Other Constitutional rights contingent on privacy precedent — including same-sex marriage — could be next on the chopping block. … The implications of today’s
Spotify and Integral Ad Science have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to
Media agency UM Worldwide will participate in testing Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool for podcast advertisers, with the streaming platform calling it an industry-first brand safety solution in audio. … Media agency UM Worldwide will be the first holding company
Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands‘ agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media—$12 million of
UM, the global media agency network of IPG Mediabrands, today announced that it has been named Media Agency of Record for Upwork, the world’s work marketplace that enables companies and talent to work together in new ways that unlock their potential. UM will take on all brand media strategy, planning, buying, and data & analytics
On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adtech experts share insights on how such a policy would impact Apple’s market position — mostly for the better. … Arielle Garcia, chief privacy officer at media agency UM Worldwide suggests that the bill’s protections may have
In tough times, everyone’s looking for escapism – and that’s where the ‘kidult’ phenomenon comes in. We have all seen the crowds of adults watching a Marvel superhero movie, or have friends or relatives who play Settlers of Catan or get enthused about a new limited-edition Hot Wheels model. But ‘kidults’ go further than the
