News


Roe was fundamentally a privacy ruling. Its reversal has far-reaching implications not only for healthcare and the right to choose, but also for consumer privacy of all kinds, per leading experts. Other Constitutional rights contingent on privacy precedent — including same-sex marriage — could be next on the chopping block. … The implications of today’s

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Spotify and Integral Ad Science have announced a new partnership to establish a third-party brand safety solution for podcast advertisers.  The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.  Ultimately, the firms intend to

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Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands‘ agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media—$12 million of

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UM, the global media agency network of IPG Mediabrands, today announced that it has been named Media Agency of Record for Upwork, the world’s work marketplace that enables companies and talent to work together in new ways that unlock their potential. UM will take on all brand media strategy, planning, buying, and data & analytics

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On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adtech experts share insights on how such a policy would impact Apple’s market position — mostly for the better. … Arielle Garcia, chief privacy officer at media agency UM Worldwide suggests that the bill’s protections may have

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In tough times, everyone’s looking for escapism – and that’s where the ‘kidult’ phenomenon comes in. We have all seen the crowds of adults watching a Marvel superhero movie, or have friends or relatives who play Settlers of Catan or get enthused about a new limited-edition Hot Wheels model. But ‘kidults’ go further than the

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Here’s a list of winners for the 6th annual awards. … Anathea Ruys, CEO, UM Australia – “CEO of the Year” Audrey Chong, CEO, UM Malaysia – “Game Changer” Read the full list of winners at Campaign Asia.



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