TikTok is dominating short-form social video with its 1 billion monthly active users while snatching dollars from traditional and digital ad sellers, and it’s only going to keep growing. TikTok’s ad revenue is set to triple to $11.64 billion this year over 2021, surpassing Twitter and Snapchat’s combined revenues, according to researcher Insider Intelligence. Brands
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Campaign US announced the winners at a virtual ceremony on Thursday, April 28. Best Media Strategy (500K-100MM) – Bronze Johnson & Johnson, Essence, and UM/J3 for Aveeno Skin Health Startup Accelerator See the full list of winners on Campaign US.
Rachel Forde, chief executive of UM UK and Ireland, and Trevor Johnson, head of global business marketing, EUI, at TikTok, are to co-chair the jury for the Media Week Awards 2022. The commercial media industry’s most prestigious awards opened for entries earlier this month. Forde said: “I couldn’t be more pleased to be co-chair of
Netflix has just seen a huge chunk of its share price evaporate as it announced the loss of 200,000 subscribers in Q1 and anticipates the loss of millions more to come. The media industry – and let’s all face it, we all knew the subscriber-based growth model would plateau eventually – has been quick to
Elon Musk’s vision of taking the guardrails off Twitter Inc.’s content moderation is lauded by free speech absolutists, but it risks creating a free-for-all that alienates advertisers and leaves regular users subject to abuse. Musk lobbed his $43 billion takeover offer for Twitter with the intent of unlocking its potential to be the “platform for
Eight agencies from across the UK, Denmark, Canada and Australia are competing for the coveted Creative Agency of the Year at Campaign’s third Global Agency of the Year Awards. Three British shops – St Luke’s, The Brooklyn Brothers and Uncommon Creative Studio – are on the eight-strong shortlist alongside two businesses from Canada (Rethink and
The inaugural Digiday Media Buying and Planning Awards marks the hard work agencies have accomplished amid a year of pandemic-led changes to the traditional business model. Agencies have succeeded in navigating a path forward while focusing on showcasing their much-needed value to clients looking to bring efforts in-house. … Agency UM also took home multiple
Campaign speaks to high school students and their teacher about their perceptions of advertising and whether they would consider a career in it. We also talk to UM about their Futureproof Academy. Attracting talent from diverse backgrounds has been a perennial challenge for the advertising and media industry. The media agency UM has taken a
In its second year, the program continues to facilitate entry of underrepresented groups into advertising and media through free industry education, mentorship and bespoke programming Today, Vox Media, the leading modern media company and UM, the global media agency network of IPG Mediabrands, announced the latest programming update and a new partnership with the American
By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it. … The decision to ban
