News

This week’s Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year’s annual TV advertising upfront negotiations. … There isn’t a clear consensus among TV network and agency executives as to how exactly these factors will affect this year’s upfront negotiations. Some

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UM London’s Chief Client Officer, Natasha Murray, readily acknowledges the incredible generosity and inspiration of not one but two amazing mentors that she worked with early in her career. Two key take-aways that they shared, she recalls: “listen, listen, listen while also staying true to yourself” and, secondly, “you are accountable for your career.” Her

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Campaign Asia-Pacific has just released the shortlist for its sixth Women Leading Change Awards. The winners will be announced on June 1. Part of Campaign’s programme to drive diversity and inclusion, the awards celebrate the achievements of outstanding women, from business leaders and change makers to trailblazers and rising stars, from across Asia-Pacific’s marketing communications

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Regulators and lawmakers are working up rules that prevent tracking and data collection without explicit informed consent. But a vast trove of probabilistic data can be harnessed to build accurate alternatives. UM’s global media chief Joshua Lowcock, Civic Data co-founder Chris Brinkworth and Havas data and adtech lead Kevin Fernandes think fingerprinting is alive and

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TikTok is dominating short-form social video with its 1 billion monthly active users while snatching dollars from traditional and digital ad sellers, and it’s only going to keep growing. TikTok’s ad revenue is set to triple to $11.64 billion this year over 2021, surpassing Twitter and Snapchat’s combined revenues, according to researcher Insider Intelligence. Brands

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UM US (Global Headquarters)
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