UM Australia CEO, Anathea Ruys has appointed Vanessa Stuart as head of new business and marketing, which is a newly created role. Stuart joins UM from WPP, where she was client service director at Maverick. Her new role is effective immediately, and sees her join the national leadership team. During her time at WPP she
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Aditi Mishra has been appointed the new CEO of Lodestar UM, India. “She has been with Lodestar UM for over two decades, shining bright in varied roles. She started as a Management Trainee and has worn many a hat over the years, driving large client relationships in a business role to leading Strategy and Product as
A focus on performance marketing carries risks for agency working cultures as well as long-term brand growth and it’s time to address the issue, says UM’s Chris Skinner. It’s an exciting time to be a consumer. We can get almost everything we want when we want it. Amazon, the retailer many consider at the heart
Takeoff & landing Continuing a hot streak over the last several months, IPG’s UM won hearing aid maker Eargo’s media business, which had been handled in part by MMSI. Duties include media strategy, planning, buying, SEO, and analytics. Read the article on Digiday.
Hearing-aid manufacturer Eargo named UM its media agency of record. The account was previously handled by MMSI. UM’s recent wins include Grubhub, Enterprise Holdings, Tonal, Storck USA, Behr Paint and NYC & Company. Read the article on Ad Age.
Eargo, an innovative hearing aid brand, has named IPG Mediabrands’ UM unit its media agency of record. Eargo, which markets direct-to-consumers and manufactures affordable, easy-to-use, self-fitting, rechargeable hearing aids that look more like earbuds than old school models, tapped UM to handle media strategy, planning, buying, SEO, and analytics. “We quickly knew that UM was the media
The media agency will support the hearing aid brand as it “revolutionizes hearing wellness.” Hearing-aid manufacturer Eargo said Thursday that it has ended a two-month national search, naming UM as its U.S. media agency of record. Eargo previously worked with MMSI on select media planning and buying opportunities, according to UM. The agency could not
Shelley Smit, CEO, UM: For the past three years, our turnover has been less than 10%, which is significantly lower than the industry average of 30%+. We recruit and develop our talent based on our core values of Curiosity, Candor, Courage, Caring, Community and Commitment, and these values drive how we work and who we work
Ahead of International Women’s Day (IWD) on March 8, six agencies share how they’re uplifting and empowering women within their ranks and around the world. … UM Worldwide This IWD, UM’s beloved, long-running ‘Uniquely Me’ social campaign, which celebrates the similarities and differences within our community, will spotlight inspirational women who are raising up those
Over the course of the past few days a number of tech platforms have updated their responses to the invasion of Ukraine. For the most part that has taken the form of effective blocks on the ability of Russian media and businesses to monetize using those platforms at all. On Thursday March 3, Google announced
