With businesses buying into advertising as a growth driver, the CEO of UM says purposeful media choices could be the key to winning hearts and minds. For most industries, the two years of the pandemic have felt like an unprecedented shock. Rachel Forde, who’s spent half of her four-year tenure as CEO of UM helping
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UM, the global media agency network of IPG Mediabrands, has been named media Agency of Record for Grubhub, a leading online food delivery marketplace dedicated to connecting more than 30 million diners with their favorite local restaurants, elevating food ordering through innovative restaurant technology, easy-to-use platforms, and best-in-class delivery experience. UM will handle all strategy,
The Campaign US Female Frontier Awards celebrate women breaking boundaries in a historically male-dominated industry. The results are in for Campaign US’ fourth annual Female Frontier Awards. The awards celebrate female leaders and rising stars breaking boundaries in a historically male-dominated industry across creativity, media, technology and communications. This year’s list of honorees was selected
The food delivery platform’s total media spend is $128 million Leading food delivery company Grubhub has named Interpublic Group’s Universal McCann (UM) its media agency of record. The agency won the business from incumbents Havas and Dentsu. Havas Edge managed the company’s DRTV and CTV while Dentsu managed project work with out-of-home advertising, according to
In less than a month, teams of two from the advertising, media and marketing sides of the industry will spend a weekend competing for the chance to represent Canada at the 2022 Cannes Young Lions competition. In advance of the local competition – which is being organized by the Globe and Mail, the official representative in Canada for the Cannes
IPG Mediabrands UM unit has been named media agency of record for digital food delivery service Grubhub. UM will handle all strategy, planning, buying and data and analytics for Grubhub’s brand advertising and marketing. Read more in Mediapost.
The account was previously handled by Havas and Dentsu Grubhub has named UM as its U.S. media agency of record following a competitive review that was conducted internally. The incumbents were Havas, which previously handled out-of-home media, and Dentsu, which previously handled TV. Both defended the account. The food delivery app was looking to consolidate
A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform. IPG Mediabrands’ media investment and intelligence company MAGNA and UM have delved into the rise of livestreaming with a study on Twitch users called Demystifying The Modern Twitch User. Before March 2020, 83% of Twitch users
In recognition of International Data Privacy Day, The Drum asks more than a dozen data and media experts how the landscape of consumer data privacy and data-driven advertising will look a year from now. … Prediction 1: tougher regulation and enforcement Arielle Garcia, chief privacy officer at UM Worldwide: By Data Privacy Day 2023, we
Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands including Spotify and Coca Cola. I recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture. Read the full Q&A
