News

Super Bowl LVI capped off a run of of thrilling, nail-biting NFL playoff games, with the championship only decided in the last minute of the fourth quarter. (Congratulations to the Los Angeles Rams for winning the Vince Lombardi Trophy.) But unlike the certainty that a final score confers on the last team standing on the football

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The Super Bowl will feature commercial breaks that embrace the usual jokes and celebrities plus a whole lot of blockchain. Star athletes and supermodels are promoting crypto companies. Stadiums are taking the companies’ names. The government is thinking about regulating them. But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream?

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U.K.-based publisher Future plc is flying south and will open a new in-person hub in Atlanta this month. The company says it will hire over 100 people based in Atlanta in editorial, sales and production roles to produce more women’s lifestyle, home and entertainment content, especially video. Future’s executives see a talented pool of video creators, influencers

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In the latest edition of DPAA Short Connects, the news and video interview series that goes into the hearts, minds and decision-making of today’s ad leaders, Barry Frey, DPAA CEO talks with Joselle Galis, Sr. Vice President, Content & Partnership Strategies at UM Worldwide. DPAA’s Media Decision Makers Study shows a preference for content and advertising on

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UM, the global media agency network of IPG Mediabrands, has been named media Agency of Record for Grubhub, a leading online food delivery marketplace dedicated to connecting more than 30 million diners with their favorite local restaurants, elevating food ordering through innovative restaurant technology, easy-to-use platforms, and best-in-class delivery experience. UM will handle all strategy,

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UM US (Global Headquarters)
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