Experts say that a growing appetite for ad-supported content is leading to more original content being created by free streamers. Brands are increasingly interested in ad-supported video on demand (AVOD) as consumers continue to shift from traditional linear TV to streaming online. … Dan Zangrano, EVP, integrated investments for UM, says that AVOD opportunities are
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What makes the best workplaces stand out from the rest Ad Age Best Places to Work 2022 shows the score on companies that did a standout job last year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent. What separates the best from the rest? The winning companies
Former Publicis exec succeeds Lynn Lewis, who becomes global CMO of IPG MediaBrands UM, the global media agency network of IPG Mediabrands, has tapped Joe DeMiero as the newest U.S. CEO. He takes over the role from Lynn Lewis, who moves to global chief marketing officer of Mediabrands. Effective immediately, DeMiero will be responsible for
UM, the global media agency network of IPG Mediabrands, today announced the appointment of W. Joe DeMiero to US Chief Executive Officer, effective immediately. DeMiero is charged with driving and enhancing the agency’s unique Futureproof approach across its culture, capabilities and client services, taking over the role from Lynn Lewis, who has been elevated to
IPG Mediabrands has elevated Lynn Lewis to the position of Global CMO; at the same time, its subsidiary, Universal McCann (UM) has named W. Joe DeMiero as Lewis’ successor in her previous role as UM’s U.S. CEO. Both appointments are effective today. DeMiero reports to UM Global CEO Eileen Kiernan and will focus on driving
DeMiero succeeds Lynn Lewis, who was elevated to Global Chief Marketing Officer. He will report to UM Global CEO Eileen Kiernan. Read the full article on Dallas Business Journal.
UM has named W. Joe DeMiero U.S. CEO, succeeding Lynn Lewis, who becomes global CMO of parent IPG Mediabrands. DeMiero, a long-time Publicis executive, most recently was CEO of its Hawkeye experience marketing unit. Lewis, who was named UM’s U.S. CEO in December 2018, retains her role as global CMO of the agency, while taking
DeMiero joins from Publicis agency Hawkeye. UM has hired Joe DeMiero as its new US CEO, taking the reins from Lynn Lewis, who will move into the role of global chief marketing officer of IPG Mediabrands, the companies said Tuesday. DeMiero is a nine-year Publicis Groupe vet, most recently serving as CEO of CRM and
Amp spotlight: The “talent drain” has transformed the company-employee relationship beyond working from home and freelancing For the majority of 2021, near-record rates of workers were quitting their jobs each and every month. Some were reshuffling to companies offering better pay or flexibility, but millions were just burning out—no longer willing to stay on the
NBCUniversal has tapped iSpot.tv Inc., a company that aims to help advertisers verify the reach and impact of their TV and streaming ads, as it seeks to better quantify how consumers are viewing ads across different mediums. iSpot was one of the measurement vendors that answered a request for proposals last year from NBCUniversal, a
