As the death of the third-party cookie looms, the industry has set its sights on email as a possible identity-linked alternative. However, this approach turns its back on consumer sentiment and blindly ignores the need for a mix of privacy-centric solutions, argues UM Worldwide’s chief digital officer Joshua Lowcock. The advertising and marketing industry prides
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The honorees explain how they entered the industry and are lifting others up When Jeff Miller started working as an account director at Ogilvy 16 years ago, he was confident he would spend his career working on TV spots and print ads. Miller is now the senior director of global creative strategy at Snapchat, the
As the landscape of data privacy grows ever-more complex, the industry faces a slew of unprecedented challenges, writes UM Worldwide’s Arielle Garcia as part of The Drum’s Data Deep Dive. Amid a fragmented regulatory environment, participants in the vast digital advertising ecosystem have been catapulted into what can only be described as a hybrid game
The public’s perception of news may not be at a high-water mark, but recent research out of IPG’s MAGNA unit, in partnership with Disney’s Ad Sales unit, indicates that news content still delivers value for advertisers because of the way news is valued by consumers. In a study titled “No News is Bad News: Ads
In a polarizing political environment, news programming across numerous platforms continues to generate millions of viewers each day. In a political off-year, three 24-hour news networks remain the three highest rated cable networks on television. Nonetheless, at times, polarizing comments or questionable content from news providers has led marketers, concerned about brand safety, to pull
Buffeted by Apple’s clampdown on user tracking, Facebook—now known as Meta Platforms—is moving quickly to revamp its ad business. Like its smaller rival Snap, whose business Apple’s changes affected even more, Facebook’s efforts include both ad tech modifications and a more intense focus on bringing merchants into the Facebook walled garden as a way of
With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences. For one agency digital chief, what comes after identity comprises three approaches: An “agnostic” approach to alternative solutions Embracing
Creative tells a sequential story of the CREAMi’s three-step process leveraging Hulu’s customisable ad product Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behaviour, Hulu designed its Binge ad format, which uses machine learning to predict when
World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse. All will live under the new Meta umbrella brand. The Drum surveyed an array of
There is nothing that unites large parts of the world like a holiday. The Dear Santa documentary film shines a light on that phenomenon, and more specifically the 108-year-old Operation Santa program run by the United States Postal Service (USPS). During the ANA Masters of Marketing conference, the film’s architects explained why it has been
