Advertising in and around video game content is both a nascent opportunity and one with vast potential. In the US, 26.6 million people tune into esports on a monthly basis, and there are 177.7 million monthly gamers, according to Insider Intelligence. Brands are now pouring billions of ad dollars into in-game advertisements, streaming ads, and
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The Amp community looks back on the previous 12 months with an eye toward predicting the year ahead. Last year at this time, perhaps the only thing We the People could collectively agree on was the wish to say “good riddance” to the previous 12 months. Less than a week into the new year, 2021 effectively
In Q&A, Stacey Stewart stresses the importance of looking at the totality of a media plan rather than its pieces. UM, the global media agency network of IPG Mediabrands, is launching an entirely new role—U.S. chief marketplace officer. Stacey Stewart, who is taking on the new position, was previously executive VP, managing partner and integrated
IPG Mediabrands’ UM unit has promoted Stacey Stewart to the new role of U.S. Chief Marketplace Officer. Stewart, who had been executive vice president-managing director of integrated investment, will oversee UM’s marketplace division. She is based in New York and reports to UM U.S. CEO Lynn Lewis. Stewart, who joined UM in 2010, got her career
Despite honest efforts to improve diversity and representation in stock imagery, the algorithms behind most image search engines – powered by historical download patterns – can stoke the flames of harmful stereotypes and impede diverse representations from appearing in search results. Now stock image companies are under pressure to change more than just their database
Publishers’ conversations about 2022 with advertisers and agencies are underway, and publishers’ first-party data is a newly prominent topic for an unusually wide range of publishers. With more brands and agencies now progressing (though not necessarily at ease) with their post-cookie plans, publishers are spending the final quarter of 2021 filling out data template forms
On the heels of a handful of developments across the globe, including new data protection bills signed into law by both China and Saudi Arabia, experts speculate on how the data privacy legislative landscape will shape up in the coming year and beyond. As 2021 draws to a close, India, Canada, Vietnam, South Korea and a smattering
UM Worldwide’s US CEO, Lynn Lewis, firmly believes that “you can have an impact at every single level of your career.” Not only does she have the track record to prove it, but she’s helping others experience that as well. Watch the Video on MediaVillage.
As the death of the third-party cookie looms, the industry has set its sights on email as a possible identity-linked alternative. However, this approach turns its back on consumer sentiment and blindly ignores the need for a mix of privacy-centric solutions, argues UM Worldwide’s chief digital officer Joshua Lowcock. The advertising and marketing industry prides
The honorees explain how they entered the industry and are lifting others up When Jeff Miller started working as an account director at Ogilvy 16 years ago, he was confident he would spend his career working on TV spots and print ads. Miller is now the senior director of global creative strategy at Snapchat, the