For starters, they have to acknowledge cultural blind spots Before a campaign goes live, Whtwrks’ incoming president Tamara Zachery and her teammates do a “gut check,” allowing people to be honest and share thoughts and concerns they have with the look and feel of creative—even if it’s uncomfortable. Although the agency hasn’t had any internal
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The Global Chief Executive Officer of media agency UM Eileen Kiernan believes that advertising can change the world. “Who woulda thunk it?” she says at the end of our 30-minute Legends & Leaders conversation, which every practitioner and student of advertising and media needs to watch. Watch the Video on MediaVillage.
Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther’s Original, Riesen and Mamba. The client spends close to $10 million annually on measured media in the U.S. according to agency research firm COMvergence, with Werther’s Original receiving the largest share of spend,
The Future of TV Briefing this week looks at how shoppable TV is moving from being a shiny new toy to potentially becoming a staple of the TV and streaming business. Shoppable TV is far from new, but the ability for people to purchase products from their TV screens is entering a new era. As
Confectionery company Storck USA, which owns candy brands including Werther’s Original, Riesen and Mamba, has selected UM as its media agency of record. The selection came after a competitive pitch, but UM did not disclose the other agencies involved. GSD&M’s Chicago office was the incumbent. The agency, part of IPG Mediabrands’ global agency network, will
Misinformation about climate change — i.e. “content that contradicts well-established scientific consensus around the existence and causes of climate change” — will not be monetizable under a new Google policy for advertisers, publishers and YouTube creators. Per the company, the new policy comes at the request of advertisers who say they don’t want their ads
Kallana Warner, SVP and client business partner, UM As a member of UM’s new business team, Warner has helped the media network secure big-name clients like Spotify and Emirates. And as global lead of UM’s Accenture account, she helped grow the consulting giant’s business during the pandemic by increasing its ad budget, rolling out a
Technology companies including Apple and Google are giving people more ways to protect their online privacy, limiting the availability of consumer data that help advertisers reach target audiences. Contextual ad placements within quality content are making a comeback. “Contextual advertising feels a lot like ‘back to the future’ in the sense that we have been
A new report from IPG Mediabrands calls out Facebook, Instagram, YouTube and Twitter, in particular, for allowing misinformation to spread. But the report from Mediabrands’ Magna research arm, “The Dis/Misinformation Challenge for Marketers,” also stresses the advertising community’s need to intervene forcefully to protect brands, as well as the public good. Specifically, it argues that
Investor and advertiser sources are scrutinizing Ozy after a New York Times article called into question the media company’s audience numbers and reported its cofounder Samir Rao impersonated a YouTube exec on a call with Goldman Sachs. The fallout has already begun. Ozy faces an FBI probe. Its board announced it hired a law firm
