Ad giant IPG this month published a new report that says the major social networks have failed to contain the spread of false information and conspiracy theories, posing a threat to advertisers. The report went to select clients of IPG’s ad-buying division Mediabrands, which include Coca-Cola, American Express, and T-Mobile. “The Dis/Misinformation Challenge for Marketers”
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IPG Mediabrands has released a new study that examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The Dis/Misinformation Challenge for Marketers reveals the dramatic rise in both disinformation and misinformation; which social media outlets are making strides to eliminate misleading content, and those that are
Platform policies struggle to keep pace in an increasingly dangerous advertising environment with few checks on simple inaccuracies through to deliberate disinformation campaigns A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The Dis/Misinformation Challenge for Marketers reveals the dramatic
A new study by IPG Mediabrands examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The Dis/Misinformation Challenge for Marketers reveals the dramatic rise in both disinformation and misinformation; which social media outlets are making strides to eliminate misleading content, and those that are not and
The Campaign BIG Awards celebrate excellence in advertising and are judged by a group of up-and-coming creatives. The results are in for the first Campaign US BIG Awards. The BIG Awards is Campaign’s creative program identifying the best work produced in the past year across media disciplines, sectors and creative excellence. But unlike other creative
Marshall Continues Oversight of Agency’s Diversity, Equity & Belonging Efforts and Launches UM WW Media 101 Certificate Program in Partnership with Vox Media UM, the global media agency network of IPG Mediabrands, has announced the elevation of Jeff Marshall to the newly-created role of Chief Diversity Officer. In his expanded role, Marshall will continue to
Stories of epic wildfires, destructive hurricanes, and diminished potable water supplies dominated news headlines throughout the summer — all the indisputable results of the effects of climate change on the environment. So it’s no coincidence that stories of companies looking to reduce their environmental impact on the planet have populated business headlines — and that
Jeff Marshall discusses the next steps agencies must take in creating inclusive workplaces In today’s live edition of Remotely, Jeff Marshall, the newly appointed chief diversity officer at Interpublic Group’s UM, joins Ad Age’s Jeanine Poggi to discuss the next steps agencies must take to ensure inclusivity in the industry. UM elevated Marshall to the
This week’s agency news, people on the move and brand buzz. On the Move Bank of America’s CMO Meredith Verdone is retiring after four years in the role. The bank plans to eliminate the role as it restructures. And Christina Smedley, Robinhood’s chief marketing and communications officer, is exiting the company after one year. Camp
The “meme stock” rally that sent shares of companies like GameStop and AMC Entertainment soaring earlier this year was driven in large part by discussion on Reddit, the 16-year-old online news aggregator and discussion forum. That reflects the size of Reddit’s audience, which runs to 430 million monthly users globally, according to a presentation given
