This week’s agency news, people on the move and brand buzz. … For Good UM announced its seventh global Impact Day, in which employees across its global offices will participate in various charity events including beach cleanups, walk-a-thons and food bank donations. Read more on Campaign US.
News
UM, a global media agency network of IPG Mediabrands, today announced its seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage. UM employees will participate in
Digitization and technology advancements are breathing new life into OOH media and the future has never looked more promising, writes UM APAC’s Ben Tuff. As memories of the pandemic recede from its perigee, the articles that declared the death of out-of-home (OOH) media appear ever less relevant and more shortsighted than when they first appeared.
It’s human nature to seek out the best prices. The days when consumers felt embarrassed about bargain hunting are long gone. Now, thriftiness – no matter how much money we might have – is a badge of honour and a key driver of advocacy. These attitudes and behaviours have been normalised, no doubt, by the rise of price
UM Worldwide: 5 Stars Companies that create a great workplace are more likely to have engaged workers who care about their jobs. But in April, Gallup reported that U.S. worker engagement hit an 11-year low, falling to 30 percent of full- and part-time employees feeling “highly involved and enthusiastic about their work and workplaces.” This
The industry has had to move, adapt and evolve at lightning speed – especially amid economic hardships and unforeseen industry events. The last 12 months have brought immense change and growth. Now, imagine the next five years. There will no doubt be a shakeout in terms of which services survive, and the current media-verse may
In a bid to earn more ad revenue, Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year. Daily Mail has already garnered a large following with its short-form video strategy — it’s one of the biggest news publishers on
Silver: UM Worldwide Gold winners of this award in 2022, 2023 saw UM Worldwide bring home 160 account wins including General Mills, one of the year’s biggest global reviews, Upfield, Fidelity, Lucid, KFC, New Balance, and Nespresso. The network is increasingly using AI in its day-to-day work to boost productivity and in consumer research to
IPG Mediabrands’ UM unit has been named the media agency of record for AI-powered search startup Perplexity. The assignment includes the launch of Perplexity’s “first major brand campaign,” including media buying as as well roles as its “U.S. media advisor” and partnering on ad product development. In April, UM announced it was an “early user
Generative AI search platform Perplexity has appointed IPG Mediabrands’ UM as its first media agency of record, the company exclusively shared with Campaign US on Tuesday. UM won the account without pitching, instead reaching out to Perplexity after seeing an article posted earlier this year about the AI company’s plans to launch an ads business,
