As part of its continuing effort to promote diversity, IPG Mediabrands’ UM unit has promoted Jeff Marshall to the newly-created position of Chief Diversity Officer. Marshall, previously served as senior vice president-DEB (diversity, equity and belonging), and in his new position expands his role to to promote diversity outside UM’s organization, including the launch of
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The company is also partnering with Vox Media on a new recruitment program Jeff Marshall knows that in a client-driven business, real change in workplace culture can only come when employees are specifically paid to do just that. “If we actually want to do it right, we need people who are sitting in the seat
Industry executives remember that fateful day two decades ago. The 9/11 attacks physically happened in New York City, but it was a crisis that shook the entire world. In the New York-centric advertising industry, countless people remember heading to work that day as usual, ready to bury themselves in pitches and meetings and brainstorm sessions
One minute, you’re reading a dense political explainer about rumblings in Washington, or checking the weather in your zip code. Before you know it, you’ve clicked on a headline about pool noodle hacks that will completely change your life. If you’ve spent more than 15 minutes online, then this is probably a relatable experience. It’s
Ad Age’s small agency community had its say—now it’s Amp members’ turn to weigh in on the most pressing issues affecting the ad industry today Earlier this month, the Ad Age Small Agency Conference delved into some critically important subjects for the advertising community, in addition to virtually handing out a number of awards to
On the heels of a joint report estimating advertisers place $2.6 billion annually in digital media buys on publishers of misinformation, Comscore and NewsGuard are launching a new service to help thwart it. Comscore said it will integrate NewsGuard’s data into its pre-bid contextual targeting options for the demand-side platforms (DSPs) it works with, enabling
Despite the maturation of digital advertising, major marketers still buy ads that inadvertently fund sites that propagate misinformation online. Advertisers buying automated ads online contribute as much as $2.6 billion globally in estimated ad revenue to websites peddling misinformation every year, according to a new report from measurement firm Comscore and NewsGuard, a company that
As agencies face a talent crunch, they are re-evaluating their recruitment and retention efforts. U.S. businesses are facing a talent crunch. As of May 31, The Bureau of Labor Statistics recorded nearly 9.2 million job openings, and nearly two in three consulting firms say they’re short-staffed, according to Bloomberg News. Creative and media agencies, which
She Runs It (FKA Advertising Women Of New York) has named its Women of the Year slate for 2021. The recipients are Lynn Lewis, US CEO of IPG media agency UM; Kimberly Paige, CMO of BET and Meredith Verdone, CMO of Bank of America. The award celebrates luminaries who transform and set the pace for
Though 2020 was marked by challenges, those hardships also led to meaningful change that was long overdue: the prioritization of employee well-being, work-life balance—especially in the case of working women and mothers—and open lines of communication. For many, a top priority going forward will be preserving those culture changes and continuing that momentum. “We are
