For the agency’s annual Impact Day, teams in Canada got active to unlock free placements, which are in turn being donated. UM Canada is donating more than $100,000 worth of media to BIPOC-owned small businesses across Canada thanks to team’s efforts during UM’s fourth annual Global Impact Day. Originally launched in 2016, Impact Day is
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This year’s event will take place over the course of two days and encourage employees to participate in projects of their own choosing. Read full article here.
Arielle Garcia, Chief Privacy Officer of IPG Mediabrands’ UM Worldwide unit, is among the 2021 inductees to the American Advertising Federation’s Hall of Achievement, which celebrates industry executives 40 years of age or younger who are “making a notable contribution to the advertising industry through both their work and philanthropic community activities.” Read Full Article
The American Advertising Federation (AAF) unveiled the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities. The seven inductees were chosen by the AAF’s distinguished Advertising Hall
NEW YORK, July 20, 2021 /PRNewswire/ — UM, the global media agency network of IPG Mediabrands, today announced that its Chief Privacy Officer Arielle Garcia has been named a 2021 honoree for the American Advertising Federation’s (AAF) Advertising Hall of Achievement. For almost three decades, the Advertising Hall of Achievement has been the premier industry
The Future of TV Briefing this week looks at how the competitive playing field changed between Amazon, Roku and YouTube versus traditional TV network owners for advertisers’ dollars in this year’s upfront market. Streaming-only sellers step up 2021 was a leap year for streaming-only sellers in the TV advertising upfront marketplace. While the annual dealmaking
Service will shut down the short-lived, short-form video experiment that brands and users never embraced Twitter has decided to shut down Fleets, its answer to full-screen vertical video apps such as TikTok and Snapchat, after finding that users were just not flocking to the feature that launched less than a year ago. “We’re winding down
Reddit has officially opened its doors in Australia, marking the website’s entry into its fourth-largest market. The new Australian operation will be led by country manager David Ray, who will join in the coming weeks from WooliesX, and has experience leading teams in Australia for Amazon, Twitter and Telstra. The Australian business is managed by
“Frequency caps” are supposed to solve this problem— but it’s complicated. Ever feel like you’re seeing the same commercial on streaming platforms over and over and over again? No, you haven’t lost your mind. Repetitive ads, especially on streaming platforms, are a noticeable nuisance for anyone streaming shows on an app or connected TV. It’s
Reddit is entering the Australian market with its first locally based team headed up by former Woolies and Amazon executive David Ray. The Barangaroo office is the company’s first base of operations in the Southern Hemisphere and aims to capitalise on the growth Reddit is seeing in Australia which is its fourth largest user base,
