The media landscape is more fragmented and complicated than ever. For those who work in the field, keeping up is a constant, fast-moving effort. From new social platforms to the shift to streaming, media planners, buyers and sellers must always be on their toes. That’s why Campaign US is honoring media professionals for the first
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“In my country, when you are ignored, you try harder and shout louder.” – Lucy Zheng, VP, Group Partner, Analytics, UM Read Article on Campaign.
The awards recognize marketers and agencies giving back and making impact through purpose-driven work. UM was shortlisted in the category of Brand Purpose: UM New York, Rapport, Wieden + Kennedy, Havas Annex Atlanta and Zeno Group: Sprite Social Justice for Black Youth Read Article on Campaign US.
Campaign has revealed the shortlist and winners for its second annual global Agency of the Year awards. UM took home the top media agency award, and global CEO Eileen Kiernan was recognized as a finalist in the agency leader category. Read Article on Campaign US.
Facebook postponed meetings between ad agencies and clients and its policy team to discuss its Oversight Board’s decision on Former President Donald Trump’s suspension, agency execs told Insider. “Given the Board’s decision that was shared, we will now carefully review their guidance and develop a response that is clear and proportionate,” read a memo obtained
Marketers eye minority-owned media companies as diversity conversation heats up. Upfront conversations are generally around pricing, programming and audience numbers. That’s changing this year after the events of 2020, which have brought diversity and inclusion to the forefront of ad industry discussions. There’s been a broader push in this year’s upfront conversations to shift spend
IPG is one of the largest advertising companies, with top agencies like McCann, FCB, and UM. The company outperformed its rivals in 2020 on growth in data, tech, healthcare, and ad buying. Insider identified the 16 most important execs helping CEO Philippe Krakowsky keep the momentum going. Eileen Kiernan, global CEO of UM Eileen Kiernan
Digital advertising as we know it is fundamentally changing. Apple and Google’s moves to phase out longstanding ad targeting practices and privacy laws like California’s Consumer Privacy Act have advertisers scrambling for other ways to target and measure their ads. Marketers, who are expected to spend $191 billion on digital advertising in the US this year, are revamping
This week’s agency news, people on the move and brand buzz. In the pitch room: Behr selected UM as its media agency of record, leading media strategy, planning, buying, and data and analytics for the Behr Paint DIY, Professional and KILZ brands. Read Article on Campaign US.
Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency of record. The assignment includes media strategy, planning, buying, data and analytics across Enterprise Holdings’ primary global markets in North America and Europe. Read Article on Mediapost.
