This week’s agency news, people on the move and brand buzz. In the pitch room Ashley HomeStore named digital creative agency Kettle as its lead creative agency. UM was named media agency of record for NYC & Company to lead media strategy, planning, buying, data and analytics for its “It’s Time for New York City”
News
We All Rise Together launched last year to form a grassroots community among agency BIPOC talent and leadership. Last year, when it became clear just how much COVID-19 was devastating Black and Brown communities, Judy Jackson felt a responsibility to act. The global head of culture at WPP reached out to friends in the industry,
Verizon Media already knows a lot about what its users read and watch. An expanded partnership with Catalina will make it possible for them to tell advertisers what its users have bought, too. On Tuesday, June 29, Verizon Media and Catalina announced they were making their identity graphs interoperable. In plain English, that means the
Arielle Garcia, 29 Chief privacy officer, UM Worldwide Around 10 years ago, Arielle Garcia was hired by UM Worldwide as an administrative assistant for the lead executive on the Exxon Mobil account. Soon she was supporting eight executives and taking on special projects at the media company. “I am the person who either knows it
Deidre Smalls-Landau, CMO and EVP, Global Culture, at UM Worldwide shares insights from the virtual judging room at Cannes Lions. Let’s start with the Grand Prix. You awarded two Media Lions Grand Prix to Telenor Pakistan for 2020 and City of Chicago for 2021 – why did those entries stand out? They are, in my
IPG Mediabrands’ UM unit has been named the media agency of record for NYC & Company, New York City’s official marketing and tourism organization. Billings were not disclosed, but the agency described the assignment as “the largest destination-marketing campaign in New York City history.” The New York Times reported that its a “$30 million promotional
It’s the largest push ever by destination marketing organization NYC & Company NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to bring tourists back. The ad push comes as many Covid-19 related restrictions
Twitch is a place for gamers, singers, just-chatters, hot-tubbers, ear-lickers, and increasingly, brands that have no idea what any of that means. As Twitch turns 10 years old this month, more brands are starting to understand the vernacular, though. They don’t have much of a choice. Under Amazon’s tutelage, advertisers say Twitch has become a
A feature designed to protect user privacy may damage Apple’s government relations in the future. Examining the tech company’s role in exacerbating internet censorship, and the commercial cost of ethics. Apple’s latest privacy feature is further splitting the company in two, as it is forced to make difficult decisions about whether it can fulfil its
This year’s list was hard-fought, boding well for the industry despite a tough year that required resilience and optimism. Campaign has unveiled the Media Week 30 Under 30 2021 in partnership with Hearst, with the judges praising the entrants for their resilience and optimism after a year of the pandemic. As in recent years, women