UM’s U.S. CEO Lynn Lewis discusses the role of culture at an organization and the importance of embracing opportunities for mentorship and partnership. Read Full Article on Campaign US.
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On the March 2021 episode of the ANA Marketing Futures podcast, Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave ANA a behind-the-scenes look at how IPG Media Lab stays innovative, and asked whether one can truly measure innovation success. Listen to the
After spending much of last year building one side of its advertising marketplace, Zeus, the Washington Post is gearing up to open the other. In the beginning of the second quarter, Zeus Prime, a self-service ad platform, will be opened up so ad buyers can reach users across all of the sites using Zeus Performance,
Somehow, it’s March again, which means we’re nearing the one year anniversary of many companies and agencies sending their teams home as the coronavirus pandemic surged throughout the country. (Though, at the time teams were sent home with the expectation they’d return in a few weeks.) Over the last year, the advertising business has had
Lewis was recognized last year by Campaign US as the top Head of Agency/Media. In 2019, she had been promoted from running UM’s New York office to overseeing all U.S. operations and had overseen memorable campaigns and solid 15% growth. This year, Lewis faced a test to see whether she is as effective during difficult periods. The
Facebook is trying to make News Feed safer for brands, testing a way to control what posts appear in the vicinity of ads at the advertisers’ discretion, which is a highly technical feat that some in the industry thought would be near impossible. The social media giant today announced that it was experimenting with the
Facebook Inc. said it would soon begin building and testing new controls to let marketers keep their ads away from topics they want to avoid. The plan comes as the company continues to follow up on promises that it made following last summer’s temporary boycott by some advertisers over the way it has handled objectionable
Global IPG Mediabrands agency UM, selected as 2020 Adweek U.S. Media Agency of the Year at the beginning of last year, has hired Christine Villanueva as U.S. chief strategy officer and member of its executive team. In the role, Villanueva will be responsible for UM’s strategy product and capability road map, including uncovering marketplace opportunities and identifying
Browse recent interviews with some of the most influential marketers and you’ll see delicately worded commitments to making socially responsible investments in media. Indeed, for many years — with a few notable exceptions — marketers paid lip service to doing their bit. But over the past year, this has changed. Marketers are increasingly aware that
Over the next few hours, marketers across the U.S. will be watching the events of Inauguration Day closely, ready to pause, tweak or block ads from appearing against problematic content should things go sideways. While some marketers will stick to blunt tactics like blocking ads from news sites entirely, many are turning to more nuanced
