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People who watch sports on traditional TV are well-acquainted with commercials that share the screen with the programming during lulls in the action, an attempt by networks to keep viewers’ attention during ad breaks. Now that picture-in-picture format for ads might become more common in streaming video, and beyond sports. Transmit.Live LLC, an advertising technology

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Twitter is making a series of moves in the area of brand safety, the area frustrates advertisers the most about social platforms. The company is following in the footsteps of YouTube and Facebook by committing to audits by the Media Rating Council to assess its brand safety controls and measurement metrics. An MRC accreditation is

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If you’re asking yourself, “What’s the perfect gift for my favorite co-worker?” Or, “What should I get that manager who sends me too many one-word responses for my comfort?” And even, “What to gift my entire team to inspire jealousy across the rest of the company?” This is the list for you. We polled agency

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