UM, the global media agency network of Mediabrands, has been appointed Media Agency of Record for Southeast Asia eCommerce platform Lazada Group. Working with Lazada, the regional flagship of the Alibaba Group, UM’s remit covers Southeast Asia markets Singapore, Malaysia, The Philippines, and Thailand will encompass all media duties including strategy, planning, buying, research, and
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UM, the global media agency network of Mediabrands, today announced that it has been named Media Agency of Record for Lazada Group, Southeast Asia’s leading eCommerce platform and regional flagship of the Alibaba Group. UM’s remit which covers Southeast Asia markets Singapore, Malaysia, The Philippines, and Thailand will encompass all media duties including strategy, planning,
Lazada Group has appointed UM to manage regional media duties for Singapore, Malaysia, the Philippines, and Thailand, encompassing strategy, planning, buying, research, and data and analytics. The news follows a pitch which started in March this year and was held virtually across multiple markets. According to UM, it was praised for its professionalism, competitiveness and its ability
There were no Cannes Lions. Other awards shifted their dates. But the good folks of the Los Angeles advertising community kept to their usual schedule, albeit virtually, awarding recent high-profile work. The region’s trade body, ThinkLA, celebrated its 10th annual IDEA Awards online with a virtual cocktail reception, a photo booth (somehow) and a DJ
Amanda Cosindas is gearing up to move across the country from Los Angeles to Mattapoisett, Massachusetts, with her 10-year-old son later this month. Uprooting her family is necessary for Cosindas, director of marketing and communication at the creative agency The Many, to be able to manage her job and her son’s education this year. As
The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the policies of different platforms and their enforcement. The Media Responsibility Audit included doing a comprehensive assessment of
IPG Mediabrands has released its first Media Responsibility Audit as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles which are geared towards “protecting brands and the communities that a brand serves, weighing the impact of harmful
During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating their invaluable contribution to their industry through leadership, innovation and courage. In the lead-up to the Women in Media Awards, which will be hosted in October, we’ve been celebrating advertising, marketing,
YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK–(BUSINESS WIRE)–IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies