IPG Mediabrands UM unit has named Arielle Garcia its first Chief Privacy Officer, responsible for overseeing the launch and managing the media agency’s privacy program. Garcia, who already was serving as head of UM’s business operations and compliance, will now be responsible for creating a vision and strategy for developing and implementing its privacy policies
News
Arielle Garcia will help guide clients through an increasingly complex landscape surrounding digital privacy law with the emergence of GDPR in the U.K. and California’s Consumer Privacy Act. UM, an IPG Mediabrands global media agency, appointed Arielle Garcia as its first chief privacy officer. She previously was VP of business operations and compliance for UM’s
IPG Mediabrands agency UM, Adweek’s U.S. Media Agency of the Year, appointed Arielle Garcia as its first chief privacy officer. Garcia will be tasked with launching and overseeing UM’s privacy program, including setting its strategic direction, developing and implementing policies and procedures and creating education and training. She’ll also be responsible for leading IPG Mediabrands’ Privacy Taskforce while
In April 2004, advertisers tried to remake TV advertising’s annual upfront marketplace. The Association of National Advertisers and the American Association of Advertising Agencies got roughly 40 brand, agency and TV network executives and even some lawyers in a midtown Manhattan board room, and the group spent five hours figuring out how to change the
Today, IPG Mediabrands’ global media agency network UM is launching its third Impact Day around the world, closing 100-plus offices in 50 countries to give staff the chance to help others. Last year, more than 80 offices shuttered their doors, up from 60 the year before, and now, the effort is bigger than ever, even
UM and IPG are all in for small business with a new initiative designed to help U.S. privately owned operations navigate the complexities of the coronavirus pandemic. The “All In for Small” initiative was developed by UM and innovation lab IPG Medialab in collaboration with IPG agencies Kinesso, Momentum, Octagon, Reprise, R/GA and United Minds.
IPG Mediabrands UM unit, and its client American Express, have kicked off an initiative to support small businesses struggling with the COVID-19 pandemic crisis. The platform, dubbed “All In For Small,” features webinars, playbooks and thought leadership content pieces from UM and its sisters IPG agencies Kinesso, Reprise, R/GA, Momentum, United Minds and Octagon. Sub-branded
An IPG Marketing collective to help small businesses not only survive, but ultimately thrive in the face of COVID-19. You’ll find weekly roundtables with business leaders, experts, and partners, as well as links to additional resources to help support your business. If you’re a small business owner, here’s where you can find an always-on hub
The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms. Major marketers, including Coca-Cola, Unilever and Diageo, are halting spend on social media at least through July. But there’s always the danger than these efforts end up being an exercise in virtue signaling once they’re out of the headlines.
Ah, good old Joe. Mandese started Monday’s “Upfront 2025 – 2026” with some “good news.” He said that five years from now we’ll be looking back on the creation of Bristol Myers’ Tesla-created COVID-19 vaccine that helped us gain immunity. But COVID-24 “has forced us at MediaPost to again postpone a physical event.” Indeed: Pandemic