IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility. Daryl Lee, global CEO of IPG Mediabrands, introduced the company’s 10 Media Responsibility Principles in an internal memo. “It is not enough for brand safety to be about protecting the brand—there must also be a commitment to protect the communities that a
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In what may well be the first publicly stated principles by a major holding company’s media services unit governing the trade off between brand safety and brand responsibility, IPG Mediabrands has codified ten elements to serve as the guidepost for its organization, and how they service their clients and consumers alike. “If it is the
Last week, an ad executive at Mediabrands, a large ad-buying firm owned by Interpublic Group of Cos. said on LinkedIn that it was time for marketers to hold Facebook’s leadership team accountable. Facebook “must rethink how to curb the spread of content that incites violence and leads to divisive discourse,” wrote Elijah Harris, senior vice president of
Say you’re a 36-year-old mom of two, busy juggling work and parenting. It’s seven in the morning on a hot summer day, and you’re drinking coffee on your porch while scrolling through your phone, trying to figure out what to make the kids for breakfast. Suddenly, an ad for a blender paired with a recipe
The expression “you can’t go home again” gained popularity as the title of Thomas Wolfe’s famous 1940 novel. The profound gist that resonated with so many was that if you try to return to a place you remember from the past, it won’t be the same as you remember it. That may be true even
In this week’s episode of IPG Media Lab’s “Floor 9” media futures podcast, MediaLink Founder, Chairman and CEO Michael Kassan talks about the here and now, offering a “temperature check” on the current health of the ad industry. The freewheeling conversation focuses on the industry’s “recovery phase,” agency searches/account pitches, and the future of industry
Marketers are increasingly preventing their ads from appearing alongside content related to Black Lives Matter protests, with some blocking keywords including “black people,” “George Floyd” or “BLM,” according to a top executive at Vice Media. The exclusions are driven not only by specific brand requests: Agencies have long used third-party brand safety vendors to avoid specific keywords, including “murder” and “riot,” which allows
The TV ad market will go from famine to feast with the NBA slated to return on July 31. However, starved as audiences and advertisers have been for live sports, now the question is whether viewers can stomach the buffet of games coming their way, especially in September with the NBA playoffs likely going up
This month’s virtual IAB NewFronts will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. The coronavirus pandemic spurred a massive jump in media consumption among people
Lynn Lewis of UM Worldwide as National Board Chair, Tiffany R. Warren of Omnicom Group as National Vice Chair and Melanie Mitchem of FCB for Mosaic Chair WASHINGTON DC, JUNE 8, 2020—The American Advertising Federation (AAF) today announced that Lynn Lewis, US CEO of UM Worldwide will serve as Chair of the National Board of Directors, July 1, 2020