News

Digitization and technology advancements are breathing new life into OOH media and the future has never looked more promising, writes UM APAC’s Ben Tuff. As memories of the pandemic recede from its perigee, the articles that declared the death of out-of-home (OOH) media appear ever less relevant and more shortsighted than when they first appeared.

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UM Worldwide: 5 Stars Companies that create a great workplace are more likely to have engaged workers who care about their jobs. But in April, Gallup reported that U.S. worker engagement hit an 11-year low, falling to 30 percent of full- and part-time employees feeling “highly involved and enthusiastic about their work and workplaces.” This

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IPG Mediabrands’ UM unit has been named the media agency of record for AI-powered search startup Perplexity. The assignment includes the launch of Perplexity’s “first major brand campaign,” including media buying as as well roles as its “U.S. media advisor” and partnering on ad product development. In April, UM announced it was an “early user

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Generative AI search platform Perplexity has appointed IPG Mediabrands’ UM as its first media agency of record, the company exclusively shared with Campaign US on Tuesday. UM won the account without pitching, instead reaching out to Perplexity after seeing an article posted earlier this year about the AI company’s plans to launch an ads business,

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Once upon a time linear and digital media lived in separate kingdoms, vying for separate opportunities and budgets. But during this year’s upfronts—which featured both Amazon and Netflix making their first in-person upfront presentations—the gates were thrown wide open to bidders across platforms. Whether we’re in an era of never-ending fragmentation or on the verge

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