Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories NEW YORK – May 7, 2020 – UM, the global marketing and media agency network of IPG Mediabrands, today released
News
Consumer demand for cars could begin to recover this month in the United States after steep declines due to the coronavirus pandemic, but the hard-hit travel and dining industries will likely continue to face difficult times, according to a major U.S. advertising agency. The new forecasts on Thursday from Universal McCann, a unit of advertising
Even before COVID-19 hit the world, the gig economy was blossoming within adland, but now, the freelance world could have an even bigger surge due to the pandemic. In recent weeks, holding companies, independent agencies of all sizes and brands have all gone through layoffs, furloughs and other cost-cutting measures. Campaign US asked industry experts
In the sixth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Global Chief Innovation Officer Chad Stoller chats with Shopify Head of Global Brand Marketing and Communications Amy Hufft about helping businesses “navigate the new reality,” how shopper behaviors are changing, and what businesses need to do
The world is focused on numbers, trends, graphs and charts following the spread of COVID-19 in Canada and worldwide. But beyond infection rates, the ensuing shutdowns have also had profound effects on television production, advertising budgets and media consumption. We looked at the slumps, spikes and surprises in Canadian media data and asked buyers to
The term ‘Fear of Missing Out’ (FOMO) entered the global lexicon around 10 years ago. In the age of continual digitalization and disruption today, this fear of missing out has in fact intensified, especially for the younger generation. On social media, staying connected with the network of friends that they have amassed, and keeping them
In the fifth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Chief Digital & Global Brand Safety Officer Joshua Lowcock speaks with The Washington Post Chief Revenue Officer Joy Robins about how COVID-19 is driving news consumption, what readers want, and how brands can work together with publishers to get their brand
NBCUniversal’s late-comer streaming service Peacock is debuting with far less fanfare than was planned. After a soft-launch period for some Comcast subscribers, the media company had prepared a splashy national launch in July ahead of the Olympics, followed by live streams of the opening and closing ceremonies and a steady stream of original shows. All
In the fourth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, UM Global CEO Eileen Kiernan discusses how CVS has responded to the global health crisis with CVS Health CMO Norman de Greve. “Our hope is that the action that we take today create meaningful, long-lasting relationships with the customers we
Everyone is talking about the “new normal,” but no one knows exactly what it means or how it will evolve in the coming months. Over the last few weeks, adland has been rife with layoffs, salary cuts, Zoom pitches, remote productions and more – and the industry will likely have to continue to adjust to