Columbia Sportswear, the family-owned outerwear company, has hired McCann Worldgroup as its global agency of record for marketing services on the Columbia brand following a competitive review. The Portland, Oregon-based company will work with a team of agencies including 215 McCann for brand and creative, UM for media and analytics and Weber Shandwick for public relations. McCann’s assignment is
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It was a tremendous showing for UM at Cannes in 2018, as the agency collected 20 Lions (8 Gold, 7 Silver, 5 Bronze) in addition to another 26 shortlisted campaigns! Tourism Australia’s “Dundee: The Son of a Legend Returns Home” was UM’s big winner at the show, collecting eight Lions across five different categories. UM also
The Winners Best Launch Campaign SILVER – Her Story is Our Story: The Laws of Gilead (UM Los Angeles – Hulu) Best Event, Experiential or Sponsorship Campaign SILVER – Budweiser Goal Synced Arena (UM Canada – AB InBev) Best Influencer Campaign BRONZE – In Romania, Winter is NOT Coming (UM Romania – KFC) Best Engagement
Fresh from landing the country’s biggest media-buying account, UM chief executive Fiona Johnston has started overhauling her agency’s culture, banning PowerPoint and long meetings. The problem with PowerPoint and lengthy slide presentations is that they are symptomatic of wider challenges in the media agency world, explains Johnston, as the transparency debate, fuelled by headline-grabbing contributions
For UM Canada president Shelley Smit, the day-to-day focus at the Interpublic Group agency is about raising the bar for themselves and the industry: Better science. Better art. Better talent. Better training. And better outcomes for clients. It’s an approach that has not only translated into a rash of new business wins, including GoodLife Fitness,
UM Australia has confirmed its appointment by the federal government as its master media agency, following B&T’s story yesterday. The appointment follows an exhaustive five-month statutory review period and will be for an ongoing period of three years, with a potential extension for a further three years. UM has extensive experience with the government’s media, having handled
NEW YORK – APRIL 9, 2018 – UM, the full-service marketing and media agency network of IPG Mediabrands, today announces the appointment of Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl Lee. Effective immediately, Joshua will lead UM’s global effort to protect brands’ advertisements from running in inappropriate contexts, put
Home appliance brand SharkNinja has selected IPG Mediabrands’ UM to handle a large share of its U.S. media account following a review.
Lodestar UM dominated the Media Abbys that were held on day one of Goafest 2018. The agency bagged a total of 10 metals in a 62 point tally.
The Festival of Media Global Shortlists were released Thursday and UM earned 27! Up from 20 shortlists in 2017 – work from 10 different UM offices were recognized for their excellence by being named to the shortlist in their respective categories. Most significantly – UM has been shortlisted and recognized for our diversity and inclusion
