Agencies have to change, digital transformation and big data open up more scope for customers.
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If older Millennials mirror the U.S. norm, then what makes them happy and, possibly more important, what can make them happier still?
Incidents like these led Nandi Dias to conceptualize a project named WorkToLiveToWork. Through this initiative, Dias is urging CEOs/HR heads to help Mumbai-based companies to implement flexible office hours.
UM, which counts BMW as a client, is using AI to optimize media buying and planning.
Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data.
It’s all mobile, and we have too many devices, we have too much content. We have all these things, and there’s one thing we’re not getting more of and that’s time.
