NEW YORK – APRIL 9, 2018 – UM, the full-service marketing and media agency network of IPG Mediabrands, today announces the appointment of Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl Lee. Effective immediately, Joshua will lead UM’s global effort to protect brands’ advertisements from running in inappropriate contexts, put
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Home appliance brand SharkNinja has selected IPG Mediabrands’ UM to handle a large share of its U.S. media account following a review.
Lodestar UM dominated the Media Abbys that were held on day one of Goafest 2018. The agency bagged a total of 10 metals in a 62 point tally.
The Festival of Media Global Shortlists were released Thursday and UM earned 27! Up from 20 shortlists in 2017 – work from 10 different UM offices were recognized for their excellence by being named to the shortlist in their respective categories. Most significantly – UM has been shortlisted and recognized for our diversity and inclusion
IPG Mediabrands shop UM has been named the media agency of record for online travel provider Expedia.ca
A hearty cheer for our teams from UM NY, UM LA, UM Canada, and UM Romania on their success at the Creative Media Awards!
UM Australia is investing further in its evidence-based consumer behavior capabilities with the promotion of Maria Grivas to chief data and
Agencies have to change, digital transformation and big data open up more scope for customers.
If older Millennials mirror the U.S. norm, then what makes them happy and, possibly more important, what can make them happier still?
