It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this decline of tenures often linked to the rise in short-termism and associated pressures.
News
UM MENA announced today that Assaad Kassis will assume the role of General Manager of their office in KSA.
There are more than 30 innovations and trends in media and marketing today – but only four that really matter now.
Developing an integrated connections idea and identifying the need for creating content is changing the publishing process.
UM wins four gold awards at Festival of Media Latam.
UM Spain leads the ranking of the most awarded media agencies in the Spanish market in 2017 after obtaining a total of 5 prizes: 2 Oros, 2 Plates and 1 Bronze.
The talk of the monthly list has to be UM, storming 26 spots to take second spot.
UM Australia won two Gold Medals at annual Media Federation of Australia Awards.
UM MENA has promoted Antoine Challita to the position of General Manager Dubai effective immediately.
MICE provider SingEx has appointed IPG Mediabrands’ UM as its media agency.
