UM has bagged the AOR for the Singapore Institute of Management (SIM) following the conclusion of a review.
News
Successful “newsjacking” requires a hugely condensed planning schedule – and therefore a great deal of trust between agency and brand – UM London’s planning director writes.

New analysis would suggest that rather than offering an illicit thrill, shopping behind the boss’s back just makes Brits feel guilty

IPG Mediabrands has announced the promotion of Guillaume Théaudière to UM Deputy General Manager, in charge of the group’s strategic planning.

UM Zagreb renewed its cooperation with the Zagreb brewery, a member of the Molson Coors Group.

Chad Stoller appeared on a panel at this year’s SBJ Conference.

Footwear brand SOREL is working with media agency UM to build awareness around 2017’s Stylist Live event in London (10th-12th November).

USPS’ Executive Director of Brand Marketing, Chris Karpenko, and UM U.S. CEO, Kasha Cacy, joined and ONWARD fireside chat.

It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this decline of tenures often linked to the rise in short-termism and associated pressures.

UM MENA announced today that Assaad Kassis will assume the role of General Manager of their office in KSA.
