The promise of personalized ads has rumbled on for a long time. But the work involved, and even the ethics, are still playing out for many.
News
UM has six of its cases to be finalists in the Efficiency Awards 2017.
Brego Keller will now lead the Amsterdam media agency, UM.
Federal Bank recently rolled out a new brand campaign around the theme ‘Why Settle for less?’ Taking this campaign thought ahead innovativel
UM recently won a competitive review to handle global media planning and buying duties for Spotify.
Global UM CEO Daryl Lee floats a novel idea that he believes could change the fundamentals of the stressed newspaper advertising model.
Social media is deeply embedded in our culture and has emerged as a leading indicator of overall media consumption.
CMOs and brands need to rethink the way they approach audiences. As an industry, we spend too long generalising and marketing to audiences based solely on their age group, gender, and location—and this has to stop.
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity.
IPG Mediabrands Australia has appointed Fiona Johnston as CEO of UM Australia. She will take over in October and replaces Ross Raeburn.
