UM, the full-service marketing and media agency network of IPG Mediabrands, has been named media agency of record for Coach, Inc., a leading
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Accenture has named UM as its new global media agency of record, replacing incumbent MEC.
Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and buying partner to further enhance
Kasha Cacy sat down with MediaVillage for Leaders & Legends Interview Series.
The majority of British gay and bisexual men think that the LGBT+ community is “invisible” in advertising.
Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand, Duroflex.
UM has received an impressive total of 21 shortlists for the upcoming Festival of Media Global Awards. A testament to UM’s strong global network, the shortlisted entries represent work produced across the agency.
“This phenomenon is only going to increase, because the big thing happening in media is audience-driven planning and buying,” said Daryl Lee
The PZU Group has concluded its agency review process by appointing UM as its new creative media agency.
UM once again proved that Better Art and Better Science lead to Better Outcomes at 2017’s Festival of Media APAC Awards, collecting nine awards (Four Gold, Four Silver, One Bronze) for campaigns from Australia, India and Thailand.