Campaign US has announced its 2024 class of Inspiring Women. The women recognized below are redefining leadership in advertising and marketing while blazing trails and pushing boundaries for others to succeed in their wake. This program recognizes them for their hard work and dedication to their craft across various facets of the industry, including creative,
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Walmart’s planned acquisition of Vizio opens a world of opportunities to expand the retail giant’s fast-growing ad business to connected TV, build its Walmart+ membership business overnight, expand CTV advertising to small and medium-size ad businesses and create a broader TV commerce operation. …. Walmart seems like it is somewhat OK to share its data
Susan Kingston-Brown takes on the role with immediate effect Chris Skinner has stepped down from his role as EMEA president of UM. Skinner had been at IPG Mediabrands for more than 17 years, joining as managing director of UM Hong Kong in 2007 before becoming CEO of UM Middle East and North Africa in 2013.
Working Mothers balance client meetings with teacher conferences, work travel with travel-team schedules, revenue forecasts with family budgeting, and everything else that can happen over the course of the day. And they do it with compassion, humor and grace. Each year, She Runs It honors mothers who have achieved outstanding business results while serving as
Amp Meter: The best ads from Super Bowl 2024—and the ones people will still remember long after the Big Game Until the fourth quarter and overtime that saw the Kansas City Chiefs repeat as NFL champions, most of the action at this year’s Super Bowl was in spotting the celebs, from the proverbial “bleachers” (cue
As women make strides toward breaking down professional barriers, there are still undeniable challenges. Unequal pay and a disproportionately small number of leadership roles; discrimination and sexual harassment are obstacles working women may face every day. Research released last year showed the persistence of America’s gender-based wage gap. The Department of Labor found that women working full time made 83.7
Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named the official non-profit partner for the 2024 U.S. Young Lions competition, according to National CineMedia (NCM), the U.S. representative for the Cannes Lions International Festival of Creativity. In addition, the U.S. jury for the Young
More than two-thirds (69%) of consumers think brands “should play a key role” in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket. Nearly six in 10 (57%) surveyed said brands “could do more”, while more than half (60%) said they wanted brands to show “increased sensitivity to
In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. “Imagine you’re watching a TV show and someone was wearing a red dress and you want to purchase
In today’s corporate landscape, diversity is a widely discussed topic. Employers highlight their commitment to recruiting and advancing individuals of various ages, races, genders, sexual orientations and abilities. Companies recognize that a diverse workforce contributes significantly to organizational success. Diverse workforces cultivate creativity and innovation that stem from a mix of perspectives, experiences, and backgrounds,
