Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.
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The MP Birla Group has chosen Lodestar UM, part of IPG Mediabrands, to handle the media duties of its cement business. As a first step of its new branding exercise, MP Birla Cement has launched ‘Perfect’ as a premium Portland Pozzolana cement in Central India.
It is the claim that has been made year after year – to the point of becoming an industry joke. So when did the ‘year of mobile’ really take place? 2007, when the iPhone was first released? 2012, when many markets first began benefitting from 4G data speeds?
UM has received an impressive total of 15 shortlists for the upcoming Festival of Media APAC Awards. A testament to UM’s strong global network, the shortlisted entries represent work produced by Australia, China, India, Hong Kong, Philippines and Thailand.
Warc’s Media Awards recognize comms planning which has made a positive impact on business results.
Arguably one of the most successful non-ads of last year, McCann and UM’s opportunity for a small group of schoolchildren to take a virtual bus ride on the Martian surface cleaned up at awards shows throughout 2016.
At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect Janua
Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith previously worked on the businesses.
UM has been named RECMA’s top global agency for New Business Momentum in the media agency tracker’s latest Trends Analysis Report.
UM captured six wins (3 Gold, 1 Silver, 2 Bronze) at 2016’s Festival of Media LATAM.