The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea.
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Lodestar UM tallied 13 wins, including Best Ongoing Media Campaign gold for The Musical Journey Continues (Coke), at the 2016 Emvies.
Lodestar UM’s announcement as Media Agency of the Year at last week’s Media Ace Awards highlighted its six wins across ten categories at the event organized by the Exchange4media group.
Lion has handed its $54 million media business to UM following a competitive pitch.
Interpublic Group’s UM has retained BMW’s North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.
Given the possibilities opened up by new platforms and technology we should be in the golden age of advertising.
As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome.
2016 marked a historic Cannes Lions Festival for UM, capturing 43 wins and 20 shortlists to mark the agency’s best ever performance at the Festival.
UM took home 14 awards today at the Cannes Lions Festival. Winning in the Cyber, Creative Data, Media, Mobile and Innovation categories, UM took 4 Gold, 5 Silver and 5 Bronze Lions.
UM has kicked off this year’s Cannes Festival of Creativity in grand style, bringing home seven Cannes Lions Medal wins as well as a whopping 24 shortlisted entries after two days!