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Four years after Disney+’s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video’s ads tier in 2024 heralds the ad-supported streaming war. And ad buyers are hopeful that the heightened competition on the sell side leads to product development and lower prices, with advertisers’ intensifying budget volatility looming as an X

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IPG global media agency UM has appointed Erin Quintana its new U.S. CEO as W. Joe DeMiero departs following just under two years in the role. Quintana was most recently the agency’s U.S. chief client officer, a role that won’t be filled, according to a UM spokeswoman. One of Quintana’s more recent successes was leading

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IPG Mediabrands’ UM unit this morning named Erin Quintana U.S. CEO. She succeeds Joe DeMiero, who has held the position since January 2022. A UM spokesperson said DeMiero is taking a leave of absence. Quintana, who had been UM’s U.S. Chief Client Officer, reports to Andrea Suarez, who was named global CEO earlier this year

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IPG Mediabrands’ UM has promoted chief client officer Erin Quintana to U.S. CEO to take over from Joe DeMiero, who has taken a leave of absence. DeMiero was hired into the role in January 2022 following a nine-year stint at Publicis Groupe, most recently as CEO of CRM and digital agency Hawkeye. In May, DeMiero

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Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. The strategies vary, from increasing the volume of events and turning their events businesses into

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Jocelyn Tse Chief strategy officer UM Worldwide China A born disruptor, Jocelyn Tse has been a catalyst for disruption at almost every stage of her career. She believes that to drive change, one must first disrupt themselves. It’s an approach that has paid off, as Tse is one of the most awarded and sought after

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