NEW YORK – UM, the global media agency network of IPG Mediabrands, a part of Interpublic Group (NYSE: IPG), announced today two new leadership members—Daryl Lee and Sarah Personette. Daryl Lee joins the agency as Global Chief Executive Officer, reporting directly to IPG Mediabrands Global CEO, Matt Seiler. Sarah Personette joins UM as President of North America, reporting into Jacki Kelley.
Kelley, the former Global CEO for UM, has assumed a new, elevated role with IPG Mediabrands as CEO, IPG Mediabrands North America and President, Global Clients.
Daryl returns to UM with over six years of executive experience within the IPG world. As Global CEO of UM, Daryl will lead brand differentiation and product excellence across the UM network. In his role, Daryl will partner closely with IPG Mediabrands’ leadership to ensure all UM client offerings leverage the marketing innovation capabilities of the IPG Mediabrands family of companies.
Most recently, Daryl was the Global Chief Strategy Officer at McCann Erickson, where he was responsible for working across all McCann offices to ensure clients received integrated brand solutions customized to their business and marketing challenges.
In her role as US President for UM, Sarah will lead cross-channel buying and planning, analytics, custom content, strategy, and business development on all North American accounts. Sarah believes there is a real opportunity to mobilize agencies to design creative, social campaigns from the very beginning, which she will urge among her UM North American client teams. Previously, Sarah was the Head of Facebook’s Global Agency Team, a newly created function within the company. In this role, Sarah focused on building out relationships with the Agency community.
About UM
UM (www.umww.com), a division of IPG’s Mediabrands, is a global marketing communications agency that represents some of the world’s leading marketers and strategic thinkers. Our clients include Chrysler, Coca-Cola, ExxonMobil, Johnson & Johnson, L’Oreal, Microsoft and Sony. As part of the Interpublic Group of Companies, UM has 151 offices in 127 countries and employs 3,600 creative thinkers and doers. UM has set out to prove that “Curiosity Works.” A performance driven agency with avid curiosity, enthusiastic collaboration and resolute accountability at its core, UM breeds a culture of curious collaborative thinkers. Yes&, for this reason, UM holds itself to a higher standard where the opportunity to take an idea further is a mandate. UM is consistently ranked as a top-ten global media network. A leader in advanced analytics, UM was named the 2011 “Media Analytics Agency of the Year” by Media Magazine.
