HONG KONG – UM has been appointed the media agency for Takeda – Asia’s leading research-based pharmaceutical company, in Hong Kong. The team clinched the media buying, planning, strategy and digital duties, from its incumbent agency Mindshare.

UM is responsible for branding and marketing Takeda’s over-the-counter (OTC) brand, CALCICHEW® – a supplement aimed at preventing and treating vitamin D and calcium deficiency; and its diversed portfolio of pharmaceutical and other OTC products.

Commenting on the win, Lilian Leong, MD of IPG Mediabrands Hong Kong said: “We are thrilled to be selected by Takeda as their media agency partner and working team. From research and insights that deliver targeted communications planning across all market segments to buying capabilities that ensure the right pricing for our clients and an expert digital team – UM has all the right offerings to deliver success to Takeda.”