Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D.C.-based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year.

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“While these changes would certainly drive disruption to current practices, they are also changes that are necessary to create a safer, more respectful online ecosystem which ultimately benefits marketers and consumers alike,” said Arielle Garcia, chief privacy officer at UM Worldwide.

Garcia said the ad industry should redirect the capital invested in lobbying against legislative efforts toward collaborating to establish self-governing standards and solutions.

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