As AI continues to transform marketing, UM APAC’s CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.

“AI is not going to take your job. The person who uses AI is going to take your job…. and when AI increases the productivity of your company, what happens? You hire more people.”—Jensen Huang, CEO of NVIDIA, speaking at Columbia Business School in 2024

We’ve been here before. In 1779, Ned Ludd destroyed two stocking frames in protest at the automation of textile knitting. From that action, a movement was born and a term, still used today: Luddite. Synonymous with those who resist technological advancement, the term is once again being heard as AI usage grows. \

Read Ben’s full piece in Campaign Asia.