On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adtech experts share insights on how such a policy would impact Apple’s market position — mostly for the better.

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Arielle Garcia, chief privacy officer at media agency UM Worldwide suggests that the bill’s protections may have even been shaped by Apple’s own privacy policies. “ADPPA as currently written would require ‘affirmative express consent’ for the collection, use and sharing of sensitive data,” she explains. By the bill’s definition, ‘sensitive data’ includes “information identifying an individual’s online activities over time or across third party websites or online services,” per drafts. This definition, according to Garcia, “essentially mirrors Apple’s definition of ‘tracking’ from their AppTrackingTransparency framework,” which she says, “may be indicative of the reported influence of Apple’s lobbying efforts.”

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