Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy concerns stemming from the landmark overturn of Roe V. Wade in June.
The new feature also disassociates identifiers like email addresses, payment identifiers, IP addresses, IDs for advertisers, Google or Apple account IDs, and other IDs from user health data, according to Gizmodo.
However, “this mode would not necessarily prevent access to user data on the device, passcode protection notwithstanding, so full anonymity is not guaranteed,” said Arielle Garcia, chief privacy officer at UM Worldwide.
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