Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC highlights the growth of the region in part 2 of a 4-part series.
It has been estimated that APAC would be home to 1.5 billion gamers in 2020, accounting for 55% of the global gaming population, and worth over $78 billion in revenue. Suffice to say, these projections will now be easily surpassed given the pandemic’s significant impact on gaming behavior, usage and spending, as experienced and new gamers alike immersed themselves in virtual worlds while the real world has been off-limits.
Esports, especially mobile esports, has continued to be a growth driver for gaming in APAC. In China, esports has become such a mainstream industry that it has been added into some postgraduate and vocational programs. It also became a medal sport at the 2019 Southeast Asian Games, further proving its cultural relevance.
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