Netflix has just seen a huge chunk of its share price evaporate as it announced the loss of 200,000 subscribers in Q1 and anticipates the loss of millions more to come.

The media industry – and let’s all face it, we all knew the subscriber-based growth model would plateau eventually – has been quick to highlight that this means ads are on the way.

With the financial pressures now facing us all, Netflix being the first monthly bill on the chopping block is no great surprise. It just means the business has been forced to accept the need for an ad-funded tier earlier than many would have predicted.

Read more on Campaign.