UM MENAT’s Joe Nicolas shares the secret recipe to success: turning complexity into clarity, noise into impact and transient moments into enduring strategies.
Let’s call 2024 what it really was, an intense year for the media industry when buzzwords such as artificial intelligence, automation and martech dominated our conversations and challenged the core of our business and the purpose of our craft.
This intensity was felt throughout the year leading up to December when the news of the Omnicom-IPG merger was announced – a move that signals the dawn of a new era in media.
These defining moments of the past year now serve as powerful indicators of the transformative trends shaping 2025.
Read more in Campaign Middle East.