Media and ad leaders gathered at FreeWheel’s CES 2024 lounge to advocate for the power of premium, accelerate programmatic buying and more

As we head into a critical year that includes a generation-defining presidential election, Olympics and more, the rise of streaming is ushering in the era of convergence. Converged TV approaches linear, connected TV (CTV) and digital video as vital components of a universal TV ecosystem rather than silos.

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“Brand safety is so important today,” said A.J. Storinge, executive VP and global managing partner at UM. “In conversations with clients, I start with thinking about the conversations happening within the brand platform. Are audiences open to alternative views? And then we go to a platform’s measurement standards.”

Read more in Ad Age.