As part of Adweek’s ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022.
Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture massive audiences. Then, of course, there were those that were proud of finally mastering an ongoing pain point within the industry: Zoom calls.
Here are the most important things TV executives, ad sales chiefs and buyers learned in 2022.
…
Stacey Stewart, U.S. chief marketplace officer, UM: I’ve learned a lot around sustainability and what we as an industry can do to address our growing climate crisis right now and in the future.
Read more in Adweek.