The Super Bowl continues to be a colossal event for brands and marketers, but will this year’s Big Game have a lasting impact on the ad industry?
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“I haven’t seen a trend of other live events being prioritized to the detriment of the NFL,” Marcy Greenberger, chief investment officer at UM, said. “Advertiser demand for NFL inventory was especially strong this past season, and I expect that trend to continue.”
Read more in Adweek.