UM and IPG are all in for small business with a new initiative designed to help U.S. privately owned operations navigate the complexities of the coronavirus pandemic.

The “All In for Small” initiative was developed by UM and innovation lab IPG Medialab in collaboration with IPG agencies Kinesso, Momentum, Octagon, Reprise, R/GA and United Minds.

“Our ‘All In for Small’ platform leverages the collective knowledge of experts across the IPG network and their partners to provide American small businesses with the tools and resources they need to successfully weather this pandemic and come out the other side stronger,” UM global chief client officer Trish Chuipek said in a statement. “At UM and IPG, we are ‘All In for Small’ because we truly believe that small businesses are the backbone of our communities. We hope that small business owners will find our platform to be useful in navigating the ‘new normal,’ leading to better outcomes for their businesses.”

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